We have worked with JAM PR since before Sea Smoke’s first release back in early 2003. JAM were instrumental in helping us develop a business strategy and worked diligently to put us on the map. JAM provides big agency service at small-agency pricing. They are focused, professional, committed and — most importantly — reachable and responsive in those moments when timing is of the essence. By any measure, Sea Smoke has achieved enviable status in the wine world, thanks in no small part to JAM’s wonderful work. I can think of no higher praise or recommendation.
Victor Gallegos, VP/GM/Director of Winemaking, Sea Smoke
Cobb Wines has been working with Jam PR since 2009. We have had enormous success with them and we recommend them highly. They are the most efficient and personable company in the business. The highest recommendation has come from the wine writers themselves, who have repeatedly mentioned how they have most enjoyed working with J.A.M. PR of all of the agencies in the wine business.
Ross Cobb, Owner and Winemaker,
Cobb Wines
J.A.M. has transformed my vision of what a PR agency is from people who send out samples, craft messaging and court critics to what a PR agency can be — a full-fledged business partner. Their responsiveness, professionalism and judgment are highly valued, and Shaun’s writing and messaging abilities are second-to-none. From now on my expectations will be forever altered!
Carol Reber, SVP/Chief Marketing & Business Development Office, Duckhorn Wine Company

We have had the pleasure of working with JAM since 2020 and they continue to exceed our expectations. From the moment we engaged their services, we knew we were in good hands, and they consistently deliver outstanding results.

The team at JAM is not just a group of professionals; they are true experts in their field. They possess an in-depth understanding of public relations, and their strategic approach to managing our brand’s reputation has been exceptional. They have helped us navigate through various challenges and opportunities with ease, always providing valuable insights and guidance. Beyond the tangible results, working with JAM has been a pleasure. Their team is filled with passionate, dedicated, and inspired individuals who have made an unwavering commitment to our success.

Their professionalism, expertise, and results-oriented approach have made them an invaluable asset in our small business. Working with them has been a truly rewarding experience. I look forward to continuing our successful partnership.

Tobi Martucci, General Manager , Turnbull Wine Cellars
Having worked with several public relations firms over the course of my 40-year career, I can state unequivocally that JAM PR is the best in the business. Michelle Armour has meticulous command of maintaining good relations with members of the press and works very hard on behalf of her clients to maintain those relationships. Her brother Shaun Armour is a world-class copywriter who truly gets the business, selling and making of wine. I marvel how quickly Shaun can write material that is precise in communication and never in need of edits. Shaun and Michelle together are a formidable team. Their professionalism extends not just to members of the media but to the energetic, well trained members of the JAM staff. Everyone on the JAM team is polite, engaging and responsive.

The current environment for building a wine brand and creating awareness is changing rapidly and with it the role of public relations that was once mostly focused on print media relations. JAM PR has adapted successfully to these changes by adding value to its clients with a host of additional marketing services like copywriting, social media, etc. For the small to mid-sized winery in need of a powerful marketing partner, JAM PR should be at the top of the list under consideration.

Steve MacRostie, Founder,
MacRostie Vineyards & Winery

I have been working with Michelle and the team from JAM PR for the past 20+ years. They have become an integral part of our Marketing team and helped to shape the face of Duckhorn Wine Company. As our brands have grown and expanded during that time they have been there every step of the way to help with media relations, event planning, messaging, copywriting, packaging, press releases, sample mailings and the list goes on. I honestly think of them as partners, coworkers and friends that I know I can rely on in any situation, and they are my first phone call whenever advice is needed.

Belinda Weber, Director, Digital Trade & Consumer Marketing,
Duckhorn Wine Company

J.A.M. PR has been a very valuable member of the Chappellet team since 2007. By helping us develop consistent brand messaging and by expanding our list of media contacts they have been a huge asset to our marketing department. JAM has dramatically increased our outreach to both national and regional wine writers, lifestyle magazines, and bloggers. As a result, we have been able to raise the visibility and profile of our wines, vineyards and the personalities associated with the winery. I personally rely on Shaun Armour for copywriting and editing of all written material before it leaves the winery so that we always give a clear and thoughtful message to the wine industry.

Phillip Titus, Winemaker, Chappellet Winery
J.A.M. has been instrumental in taking our already strong presence in the press and making it stronger through the contacts they’ve produced through a long history of honed skills and networks. They are very respected in the press world. One long-time internationally published writer informed me that we could not have picked a more top-notch and ethical PR team than J.A.M.

In addition, they act regularly as a springboard for ideas and directions, providing creative and insightful feedback, and they are unique for having a professional dedicated writer on board. Shaun is adept at making himself available very promptly, and capturing both voices for our two brands.

Nina Buty, Owner,
Buty Winery

When reflecting on my past 5+ yeah years of working with the JAM team on Argyle Winery’s behalf, I am struck by the level of consistency within the team, the knowledge of the wine industry inner-workings, and the amazing media connections that have been entrusted to their team. The result is a deep understanding of the Argyle brand and what we are trying to do coupled with the ability to actually get it done. The JAM team is truly thought of as an extension of our Argyle brand team bringing recommendations and ideas to the table, helping us stay on track to get things done, and then reporting back at the end of the project with metrics that give us the resources to make informed decisions going forward.

Cathy Martin, Community Development Manager, Argyle

Since beginning work with JAM in March of 2014, they have been instrumental in honing our internal and external messaging so that there is consistency in how Spottswoode is communicated to the press and beyond — Shaun Armour is very good at capturing words and thoughts and putting them together very nicely, in our voice. Additionally, Michelle Armour has strong, mutually respectful relationships with important members of the press, and our face-to-face meetings with press have been very worthwhile — they all enjoy a personal connection with and speak highly of JAM. We are very happy that we have connected with Michelle and Shaun — they are an integral partner in our overall public relations efforts!

Beth Novak Milliken, President & CEO, Spottswoode Estate Vineyard & Winery
I’ve worked with Michelle, Shaun and the team at JAM PR for several years now. They are not only the best PR firm in the industry, they are skilled marketers that serve as an extension of our in-house marketing. They are focused on creating and maintaining great client relationships and are an absolute joy to work with.
Steve Tamburelli, President,
Vinitas Wine Group

“Michelle and the team at J.A.M. PR are best in class. They have great relationships with media across the country and offer up incredible client support. The team is responsive, detail oriented, and knowledgeable. Michelle and her group offer great insights and strategies to help build relationships and more importantly to build brand positioning, voice and equity. They have been instrumental in the successful repositioning of Cuvaison and Brandlin Estate and I couldn’t imagine working with another group. They have us spoiled!”

Jaki Palacios, Director of Marketing & Trade Development , Two Estates Wine Collective

Working with Michelle and her team is an essential part of the success at Acumen. They have a creative group with access to the best wine, food, and luxury lifestyle writers that are able to communicate our story and wine quality. The team identifies our specific needs that are relevant and effective for our overall brand exposure. They secure great press for us, and are an absolute pleasure to work with!

Diana Schweiger, Sales & Marketing Director , Acumen