Over a career spanning three decades, Michelle has earned a reputation as one of the most knowledgeable, respected and effective public relations and communications experts in the wine industry. At the same time, Michelle has built J.A.M. PR into one of America’s top agencies dedicated exclusively to the luxury wine industry, with a portfolio of iconic clients that are widely recognized as benchmarks for their regions, and the varietals they work with. As the guiding force behind J.A.M. PR, Michelle has helped to define excellence in wine industry PR, establishing enduring, collaborative relationships that have benefited J.A.M.’s clients in today’s competitive market. Michelle began her career at Kendall-Jackson Wine Estates, before joining Edwin J. Schwartz Public Relations. While at E.J.S. PR, Michelle earned acclaim for her acumen and strategic insight, and her ability to plan highly successful national publicity campaigns. It was during this time that she also began establishing exceptional relationships with America’s top wine, travel and lifestyle journalists—relationships that she has continued to cultivate for the past quarter century. Prior to founding J.A.M. PR in 2002, Michelle spent four years as the director of communications for Maisons, Marques and Domaines, USA Inc., the acclaimed Oakland-based wine importer owned by Louis Roederer Champagne, where she oversaw national media relations, advertising, promotions and special events for a portfolio of more than 20 domestic and international brands.
Brand and Communications Specialist
Throughout a career spanning almost a quarter century, Shaun has earned a reputation as one of the most innovative and accomplished communications experts in the wine industry. Recognized for his creativity, work ethic and industry leading brand-building strategies, Shaun is a natural storyteller, with a gift for distilling the values, vision and key messaging of J.A.M.’s clients.
Raised in both Toronto, Canada and Northern California, Shaun began his career managing luxury restaurants in San Francisco, and was in charge of his first wine list at the age of 22. In the years that followed, he established an extensive background in high-end lifestyle writing, where he wrote about wine, spirits, restaurants, design, architecture, music and film. Prior to joining the J.A.M. PR team in 2002, Shaun wrote for television at Insight Production’s The Goods, a high-end shopping show, and The Wave, a cutting-edge male lifestyle program. He also served as the senior copywriter for Stayawake, a Toronto-based multimedia advertising agency.
A public relations and marketing specialist, Emily was J.A.M. PR’s account director from 2006 to 2012. Now based out of Southern California, Emily continues to be a valuable member of the J.A.M. PR team, contributing her extensive skills on a regular basis, overseeing special projects and major initiatives, such as media tours. Prior to joining J.A.M. PR, Emily held positions as the program manager for the Sierra Club, marketing director for Western Union, and the communications manager for software provider Redladder.com.