Miriam has been an invaluable part of the J.A.M. PR team since 2012, and has established herself as one of the wine industry’s most talented client services specialists. A graduate of Cal Poly, where she focused on wine tourism and branding and marketing strategies for the wine industry, Miriam began her career as the special events coordinator at Foley Family Wines, before joining the marketing team at Four Seasons Hotels and Resorts, where she helped to support a portfolio of 90 luxury hotels. Adding to her unique understanding of the wine business, Miriam cofounded Minus Tide Wines in 2017, where she works with her husband, Toulouse Assistant Winemaker Brad Jonas, to showcase the distinct wines of Mendocino County.
Sonia graduated cum laude from Tulane University, where she earned a degree in international development and environmental studies. She fell in love with wine while studying abroad in Argentina for a semester, where she later returned after graduation to do advanced coursework at the Escuela Argentina de Vinos. Prior to joining J.A.M. PR in 2016, Sonia gained extensive experience as the assistant buyer for Resolute Wine Bar, and as a wine consultant at Blackwell’s, Bejot Vins & Terroirs, and the Ferry Plaza Wine Merchant, and she holds her Level 3 Wine & Spirits Education Trust Certificate. Sonia also spent two and a half years as a marketing manager at Hilton Hotels & Resorts, where she gained experience in hospitality marketing and e-commerce, and managed the hotels’ PR and social media. Sonia rejoined J.A.M. PR in 2020 and is thrilled to be working with the team again.
Sydnie grew up surrounded by vineyards in the heart of Napa Valley, just a few miles from the Silverado Trail. After working internships at J.A.M. PR throughout high school and university, Sydnie became J.A.M.’s PR coordinator in 2011 after she graduated from UC Davis, where she earned a degree in communications. While working at J.A.M., Sydnie began school to obtain her master’s in counseling. We were extremely proud when Sydnie became an associate marriage and family therapist (AMFT), and also gained her school counseling credential (PPS). Today, Sydnie is a school counselor and also a therapist. While her career path is now focused on helping people, Sydnie generously assists J.A.M. with special projects when her schedule permits.
Since joining our team, Berkeley native Caroline Pearson has utilized her talents to become our go-to, in-house design whiz. A graduate of Boston University, where she earned a degree in communications with an emphasis on design, Caroline came to J.A.M. PR after honing her skills at several prestigious internships and university-related businesses. While attending BU, Caroline served as a marketing associate for Buzz Magazine, and as the art director for ADLab, the largest student-run advertising agency in the U.S. She also worked as an administrative intern at Hanson Bridgett LLP, a marketing intern at Environmental General Counsel, and as a marketing and design intern at Studio71, where she helped to develop content and marketing initiatives for high-profile YouTube and Instagram influencers. Prior to joining J.A.M. PR, Caroline spent more than a year abroad teaching English in South Korea.
Lori grew up in NYC and moved to the Bay Area in 2007. It wasn’t until then that she had her first wine tasting experience in Healdsburg and fell in love with good wine! Later, while working as a host at the acclaimed Cesar restaurant in Berkeley, Lori gained extensive knowledge about California and Spanish wines. In 2023, Lori became an important part of the J.A.M. PR Team. Lori is extremely intelligent, with strong editing skills and attention to detail. In addition to her part-time role at J.A.M., Lori has her own fitness business. She also holds degrees in Psychology and Spanish.
J.A.M. flower power
Flower has been with J.A.M. PR since 2014. She is responsible for further enhancing office morale, and spreading cuteness throughout the building. When not at J.A.M., Flower lives with Michelle.